So here we are again, another Chanel nail varnish. This one is part of the summer collection of pop colours which include Riviera, a perfect summer pink, and Mistral, a candyfloss colour with a tiny bit of sparkle. I am new to high fashion beauty products. I only wear make up that you would find in your local supermarket and I still buy my shampoo in the pound shop. However, I have recently fallen victim to an excellent marketing strategy-limited availability. There is something about the exclusivity of these colours that gets me. It's not as if I couldn't get my hands on an identical version in Urban Outfitters or American Apparel (both shops do great selections of coloured varnish), but I don't want the imitation, I want the Chanel. I know this is a very common strategy for most high-end products, one of the building blocks of luxury brands is that they are exclusive, but I can only participate at this level. My dress might be from Penney's, but my nails are always Chanel.
-Catherine
So here we are again, another Chanel nail varnish. This one is part of the summer collection of pop colours which include Riviera, a perfect summer pink, and Mistral, a candyfloss colour with a tiny bit of sparkle. I am new to high fashion beauty products. I only wear make up that you would find in your local supermarket and I still buy my shampoo in the pound shop. However, I have recently fallen victim to an excellent marketing strategy-limited availability. There is something about the exclusivity of these colours that gets me. It's not as if I couldn't get my hands on an identical version in Urban Outfitters or American Apparel (both shops do great selections of coloured varnish), but I don't want the imitation, I want the Chanel. I know this is a very common strategy for most high-end products, one of the building blocks of luxury brands is that they are exclusive, but I can only participate at this level. My dress might be from Penney's, but my nails are always Chanel.
