Thursday, July 1, 2010

Addicted To Little Luxuries

So here we are again, another Chanel nail varnish. This one is part of the summer collection of pop colours which include Riviera, a perfect summer pink, and Mistral, a candyfloss colour with a tiny bit of sparkle. I am new to high fashion beauty products. I only wear make up that you would find in your local supermarket and I still buy my shampoo in the pound shop. However, I have recently fallen victim to an excellent marketing strategy-limited availability. There is something about the exclusivity of these colours that gets me. It's not as if I couldn't get my hands on an identical version in Urban Outfitters or American Apparel (both shops do great selections of coloured varnish), but I don't want the imitation, I want the Chanel. I know this is a very common strategy for most high-end products, one of the building blocks of luxury brands is that they are exclusive, but I can only participate at this level. My dress might be from Penney's, but my nails are always Chanel.

-Catherine

3 comments:

Leanne Woodfull said...

i adore that colour!

blogging is cheap said...

A girl after my own heart! Me too! I splash out on Chanel polish in 'Fantastic' and wear it with my Primarni cardi : )

Though I have just started going a bit nuts on Barry M - it goes on like gloss paint and would outlast a nuclear war.

blogee said...

I'm not familiar with Barry M, but i'll give it a try. Thanks.