Thursday, January 1, 2009
This could be LOVE...
Im quite excited to read that Katie Grand, founder of Pop magazine and who helped launch Dazed and Confused has moved over to Conde Nast to launch a new "high-end" and "edgy" fashion magazine called LOVE. Beth Ditto has already been shot for the inaugural cover of the magazine which is due to launch on February 19th. Can't say im too thrilled that Beth has been chosen for he cover but im curious to see how it will turn out.
Editor and stylist at Pop, Grand was offered the position of creative director of Mulberry last year but turned down the position, perhaps she knew she would just be too busy with her new project.
It seems that Conde Nast had made a bid for the magazine but it was turned down by publishers Bauer who also run Heat and Grazia. Money may have been an issue for Grand when it came to making a decision about moving as she has said in the past about Pop shoots that "Often the photographers are using their own money."
Although there were rumours that Pop would not continue without Katie, who has taken her whole team to LOVE, they are currently recruiting new staff to relaunch the magazine in Autumn of this year.
LOVE also have a blog so you can keep up with their progress.